The Poconos number one hit music station, WHKK
WHKK Hawk Radio
WHKK Funk Boulevard Demo Scratch VOX
WHKK HAWK RADIO Urban Night Demo Scratch VOX
WHKK NUMBER ONE HIT MUSIC Urban Night Demo Scratch VOX
WHKK Urban Night Demo Scratch VOX
Sugar Maroon 5
Style
Shut Up and Dance
1, 2, 3, 4
http://www.jingledirector.com/index.php?cms[categoryID]=3
http://www.jingles.com/jam/radioids/demodl.php?fmt=1
Basic
Shotguns
Slogans
Special
Aircheck
TOH
TOH2
Weather
Here is a good example of what we should be thinking about. As you can see, the “package” consists of several “tunes” in different styles across the genre. It seems if we create the “ramps” versions, everything else can be cut from there.
Here is Steve’s explanation of the contents of the packages, along with examples:
Here are the basics of the jingle world as defined by broadcast radio. We are free to make our own idealistic jingles but this is what the industry knows as the basics. Each one of the examples has a mp3 labeled as such attached to this email as well so you can read and then listen to have a full understanding. *Remember this a guide. All productions must end in whole seconds. No fractions there of as most stations use a hot clock for either timing or automation to be able to hit 60 minutes exactly in their hourly programming.
Best,
Steve-o
1. SHOTGUNS
These are fast in between song jingles that last no longer than 2-3 seconds. They are sometimes used as a fast out at the end of a music bed or to end the DJ's intro to a song without a ramp or post. (just in case: Ramp is the talk up period of the song that is instrumental only. Post is the first solid beat or other noticeable audio sound of the song that a DJ stops his intro to make timing perfect.) These have no lead in and no out audio. Just a fast station name sing.
2. BASIC ID's
These are station identifying jingles that name the station in full. A short music intro of 1-2 seconds followed by a full jingle sing. Total time is about 6 seconds.
3. SLOGAN'S
This is the full sing. Starts with the Tag Line Sing followed by the full name of the station. Total jingle time is 7-8 seconds.
WEATHER
These usually start with a city or broadcast listener area sing (:04) followed by a music bed of (:12)followed by a station ID sing out (:06)
5. TOH (TOP OF HOUR)
This is probably the most important of all the imaging jingles and programming. It sets the mood for the kick off of every hour. Most stations today start the top of the hour with a really high intensity song to boost the energy of the listener and draw them in. Songs at the top of the hour are the most coveted position on a stations hot clock or play rotation.
TOH starts with a fast driven and increasing tempo music bed that senses urgency followed by the LEGAL ID of the station as required by the FCC. The music bed ramp is :10-:15 seconds followed by the full jingle of about 6 seconds.
5. SPECIAL SINGS
These are usually sings for station programs or shows. They differ for every station. Internet stations are big on these as they carry lots of hometown listener driven programming. I have included a simple sample of Kid Craddick's Morning Show.
If you want to hear a sample of how the ramps and breaks happen, and the use of jingle beds, my aircheck from all over the US is attached.
HOPE THIS HELPS. FEEL FREE TO REACH OUT WITH QUESTIONS!